How to Avoid Being the “Greater Fool”

My day job involves helping people save and invest for retirement, and every now and then it involves helping people avoid speculation.  What’s the difference between investment and speculation?  A short explanation is that speculation often means you’re trusting the “Greater fool theory” to make money.  According to Investopedia[1], “The greater fool theory states that you can make money from buying overvalued securities [stocks, bonds, currency, etc.] because there will usually be someone (i.e., a greater fool) who is willing to pay an even higher price.”  Another way to put it is that speculators buy things because they think someone else will later find them more valuable, whether they actually are or not.  Speculators seek to sell before others figure out that what they’re selling might be worthless.  Instead of trusting this, investors do some work to find out what something is worth and why it would be worth more later to someone else.

In an earlier post about saving for retirement, I noted that “Solomon did encourage us to invest for the future” but also “not to stress too much about what may or may not happen.”  So, this post is not about how to best invest for goals like college or retirement, but about how do we avoid ultimately being the greater fool?  The longer you extend the time frame – even beyond death and into eternity – any investment or speculation in this world looks very different.  In the words of Jim Elliot, an American missionary martyred in Ecuador: “He is no fool who gives what he cannot keep to gain that which he cannot lose.”  In eternity, much of what we now consider investment will look like foolish speculation.

Consider this excerpt from Ecclesiastes 2:18-21.  “I hated all my toil in which I toil under the sun, seeing that I must leave it to the man who will come after me, and who knows whether he will be wise or a fool?…sometimes a person who has toiled with wisdom and knowledge and skill must leave everything to be enjoyed by someone who did not toil for it. This also is vanity and a great evil.

Solomon is cautioning against counting on things we can’t control, such as what will be done with our worldly goods after we’re gone.  If we agonize over accumulating goods, not only are we not satisfied, but do we also teach the next generation to overvalue things, rather than their Creator, thus making our efforts futile and foolish?  Even if our goods outlive us, can we hope that they help those who receive them more than they helped us?  Or is this just speculation?

As an alternative, Solomon says in 2:24: “There is nothing better for a person than that he should eat and drink and find enjoyment in his toil. This also, I saw, is from the hand of God, for apart from him who can eat or who can have enjoyment?

Solomon argued that we can’t trust in goods to help our descendants – but what about the question of whether our goods will do us any good in eternity?  Can we trust goods to help us after we’re gone?  Jesus had this in mind in Mark 8:36, when He said: “For whoever would save his life will lose it, but whoever loses his life for my sake and the gospel’s will save it.  For what does it profit a man to gain the whole world and forfeit his soul?  For what can a man give in return for his soul?

Jesus’ question is rhetorical, because we cannot offer any goods to God which are not already His: “The earth is the LORD’s and the fullness thereof, the world and those who dwell therein.”[2] Also, nobody else can pay the cost of our soul either, because they owe their own.

Jesus, the Greater Fool
If our souls are eternal, but we’ve spoiled them by speculating on the goods of this world, who is the greater fool who will pay for them?

Fortunately, the only One who can pay the cost of our souls is also the one who values them the most – even more than we do.  This One was willing to become a fool to the world to purchase the souls of His people.  This One has a soul that was not wasted on the things of this world; therefore, He can offer it for others if He chooses to.

Fortunately, this One is also the One who values every soul the most because as Creator, He loves His people.  An old proverb says, “a thing is worth only what someone else will pay for it.”  On the cross, this One paid His own life for you, because to Him you are worth it and His own life was the price He was willing to pay.

Jesus is this One and in eternity, the only way to avoid the “greater fool theory” is to give our lives to Him and follow His command to love Him and love our neighbor.  Then we will always have everything we need, and we will never lose it.  Even after death and into eternity.

Do not lay up for yourselves treasures on earth, where moth and rust destroy and where thieves break in and steal, but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal.  For where your treasure is, there your heart will be also.” – Jesus, in Matthew 6:19-21


[1] https://www.investopedia.com/terms/g/greaterfooltheory.asp
[2] Psalm 24:1

The God of Intended Consequences

Case studies, detailed write ups of real-life business situations, are a common teaching tool for business students.  From these examples, students are supposed to draw lessons for their own job and for management.  One case study I read covered Nordstrom; a large retailer famous for their strong customer service[1].  At the time studied in the case, Nordstrom had recently hired an up-and-coming manager with a strong track record and trusted him with a lot of power to run the business.  Since the purpose of a retailer is to sell things, management decided to pay every employee in every store more if they sell things.  Seemed to make sense.

However, there’s a thing called the “Law of Unintended Consequences,” or more simply, a lack of foresight.  In the Nordstrom case study, this Law led to disaster.  Employees stopped cleaning the store.  They stopped stocking shelves and organizing displays.  Customers couldn’t find what they wanted, but they were hounded by enthusiastic employees who were eager to sell them something (and get credit for it).  Instead of each employee doing what they specifically needed to do, they all swarmed around annoyed customers.

Photo by Viktor Bystrov on Unsplash

Not only did sales go down as a result, but Nordstrom damaged what had been its key strength of customer service.  This happened decades ago, and Nordstrom has recovered, but what an interesting story.  More recently, JC Penney had a similar disaster when they decided to back off their aggressive discounting strategy – the entire reason many people shopped there.  A lack of foresight can lead to disastrous unintended consequences.

Nordstrom’s problem was what economists call a “coordination problem,” where a group of people aren’t properly organized to achieve a goal.  Even if you have a theory that sales are the sole objective, making everyone focus on sales might not be the right way to coordinate.  As Yogi Berra apparently said: “In theory there’s no difference between theory and practice. But in practice, there is.”  Humans don’t usually behave the way theory says they will.

Ecclesiastes 3:9-11, titled “The God-Given Task” in my study Bible, says this:

“What gain has the worker from his toil?  I have seen the business that God has given to the children of man to be busy with.  He has made everything beautiful in its time. Also, he has put eternity into man’s heart, yet so that he cannot find out what God has done from the beginning to the end.”

The point is the scope of man’s awareness, in his business, or economically.  Man works, and sometimes it looks like pointless toil, and sometimes it is beautiful.  But, as an image-bearer of God, man knows there is more to it – eternity in his heart.  Therefore, we have some sense of a bigger picture, but the whole picture can’t be seen, only bits of it.

God on the other hand sees all, and nothing appears as unpredictable chaos to Him.  His foresight includes all future circumstances, and everything is predictable.  In the movie Jurassic Park, Jeff Goldblum’s character explains chaos by putting drops of water on the back of someone’s hand and saying there’s no way of knowing which direction the water will flow.  But, when God watches Jurassic Park, he knows exactly which way the water would go.  Every.  Single.  Time.  And not because He’s seen the movie before.  We look at water and see chaos, but God looks at it and says “Peace!  Be still!”

Proverbs 3:19 tells us:

“The LORD by wisdom founded the earth;
            by understanding He established the heavens;
 by His knowledge the deeps broke open,
            and the clouds drop down the dew.”

Because the world was created with wisdom (and not by accident), gravity does what it’s supposed to do, photosynthesis does what it’s supposed to do, and likewise with many “laws” of science.  God as omnipotent creator orchestrates all those laws of science how He wants, but in terms of people He has the same raw material as the managers of Nordstrom.

However, God doesn’t get blindsided by anything, including but not limited to:
People not doing what they’re told – He can, and does, include this in His plan.
Second- and third-order effects of rules, such as employees not stocking shelves.
Theory that might not apply in practice.

Managers of your company or organization don’t have perfect foresight.  They can’t be certain that their strategy is correct, and they probably don’t know what every employee does on a daily basis, but God is CEO of the entire universe knows all and has a personal relationship with every member of the “company” – and all its competitors.

He has a plan, and while He doesn’t tell us the entire plan, He “has put eternity into man’s heart” that we may learn to trust Him and know that everything will be fixed in the end.  Therefore, dedicate more of your time, treasure, and talent to God and see what happens.  He intends that there will eternally be good consequences, and when He intends something, it happens.  Guaranteed.

Our God is the God of Intended Consequences.


[1] I can’t find the case online or in my files so I’m going from memory here.  Forgive me if I go astray, or if you work at Nordstrom.

Thanksgiving is Good and Fitting

Since 1942, the United States have celebrated a holiday for Thanksgiving on the fourth Thursday of every November.  For Christians the holiday is a time to remember the source of their blessings, regardless of how large or small those blessings seem.  In Ecclesiastes 5:18-19, the Preacher recommends celebrating and enjoying our material things, and recognizing God as the Giver of them all, including the work needed to produce and prepare them:

Behold, what I have seen to be good and fitting is to eat and drink and find enjoyment in all the toil with which one toils under the sun the few days of his life that God has given him, for this is his lot. Everyone also to whom God has given wealth and possessions and power to enjoy them, and to accept his lot and rejoice in his toil—this is the gift of God.

However, as the Preacher wrote, even those with good jobs and plentiful possessions may find it difficult to truly enjoy them.  It is “good and fitting”, but it is also “the gift of God” to find joy in the now instead of chasing things we don’t already have.  It does not come naturally.

For many, time and events make each Thanksgiving different.  The company around the table may have changed.  The meal may be different.  The means of providing the meal may be different.  The familiarity of tradition may have been shaken by the pandemic and other circumstances.  Much has changed, and much will change.

Therefore, focus on the Giver behind the gifts you have, and seek contentment with thankfulness that He has provided everything you need. For now, and in eternity.  You are in good company.

Grandpa Solomon’s Retirement Advice

Have you ever asked yourself what Solomon, son of David, king of Israel, and author of much Biblical wisdom, would have to say about modern retirement?  Probably not, but I’m going to write about it anyway, because Solomon actually had some relevant advice.

Since this blog is not a source of income, I have a day job which happens to involve helping companies help their employees save and invest for retirement.  In American culture, retirement has in some ways replaced heaven as the future we hope for.  Advertisements promise retirees can do all the things they dreamed of doing during their working years.  Travel.  Relax.  Read those books you’ve been putting off reading.  If you can, buy a yacht.  After all, if you’ve worked so hard for it, you deserve it, they say.  Like many marketing schemes, something good and prudent (saving for retirement) is wrapped in a lot of gloss to get you to do something you might not do otherwise.  Sacrifices made now are worthwhile because of a later reward.

A photo I took from a Florida beach over the Atlantic near sunrise. I’d like to retire here, but heaven is better.

Thinking about this, I made the connection that Solomon[1] when writing Ecclesiastes was acting in the role of a wise, Godly grandfather in a way that offers a sharp contrast to the story of retirement that goes unchallenged in our culture.

In Ecclesiastes, Solomon lays out an argument that he lived almost the exact life pictured in our retirement ads but learned to regret it.  While still a very young man, he had the power and wealth to try anything he wanted.  He planted vineyards and drank a lot of wine.  He built gardens and pools and acquired many servants and property.  He also had 700 wives and 300 concubines.[2]  He could have everything he desired – everything the retirement ads would show you if they could be R-rated – but he ended up disappointed.  Ecclesiastes is his advice to those who come after to not repeat his mistakes.

While a blog post can’t cover all of Ecclesiastes, I must add that Solomon did encourage us to invest for the future, but also not to place all our bets on one specific vision of the future: “Cast your bread upon the waters, for you will find it after many days.  Give a portion to seven, or even to eight, for you know not what disaster may happen on earth.”  (Ecclesiastes 11:1-2).  A long, healthy and prosperous retirement is one possible future among many, but eternity with God is a future certainty.  Earlier in the book, Solomon writes: “He has made everything beautiful in its time. Also, he has put eternity into man’s heart, yet so that he cannot find out what God has done from the beginning to the end.” (Ecclesiastes 3:11)  God gives us a sense of what He has planned for us, but not many of the details.  We should not foolishly ignore the future, but we should not cling to one future we desire at the cost of the present God has given us and the future He already knows everything about.

Solomon encourages everyone – young and old – to live more in their own moment, enjoying the gifts God has given them and sharing those gifts with the people around them.  While Solomon is encouraging the young to not repeat his own mistakes, he is also encouraging the old to share their perspective.  In both cases, Solomon is telling us not to stress too much about what may or may not happen, but to invest what we have in light of what will be meaningful in eternity.  Joy comes from enjoying the relationships and things God has blessed us with now, not from sacrificing the now in light of a false vision of retirement.

Solomon recommends joy in God’s provision, and so I close with this quote, and pray that we all experience joy and thankfulness in the gifts God has given us today.  Don’t keep them to yourself.

Go, eat your bread with joy, and drink your wine with a merry heart, for God has already approved what you do.  Let your garments be always white. Let not oil be lacking on your head.  Enjoy life with the wife whom you love, all the days of your vain life that he has given you under the sun, because that is your portion in life and in your toil at which you toil under the sun. Whatever your hand finds to do, do it with your might, for there is no work or thought or knowledge or wisdom in Sheol, to which you are going.” – Ecclesiastes 9:7-10


[1] I’m going to proceed for the sake of argument that Solomon is the author of Ecclesiastes, although I know some debate that and it’s not explicitly stated.
[2] 1 Kings 11:3

Bible in a Year: Week of July 8 – 14

Fellow travelers:

Below are the chapters to read this week if you’re following along in my Bible in a year schedule, divided into morning and evening readings.  Follow along any way you want: you can just do the evening reading, flip the morning and evening, or read it all.  Whatever works for you and your schedule!  It doesn’t have to be Bible in a Year for everyone.

Monday, July 8
Morning: Ecclesiastes 10, Luke 9
Evening: Joshua 3

Tuesday, July 9
Morning: Ecclesiastes 11, Luke 10
Evening: Joshua 4

Wednesday, July 10
Morning: Ecclesiastes 12, Luke 11
Evening: Joshua 5

Thursday, July 11
Morning: Song of Solomon 1, Luke 12
Evening: Joshua 6

Friday, July 12
Morning: Song of Solomon 2, Luke 13
Evening: Joshua 7

Saturday, July 13
Morning: Song of Solomon 3, Luke 14-15
Evening: Joshua 8

Sunday, July 14
Morning: Song of Solomon 4, Luke 16-17
Evening: Joshua 9