Bible in a Year: Week of June 17 – 23

Fellow travelers:

Below are the chapters to read this week if you’re following along in my Bible in a year schedule, divided into morning and evening readings.  Follow along any way you want: you can just do the evening reading, flip the morning and evening, or read it all.  Whatever works for you and your schedule!  It doesn’t have to be Bible in a Year for everyone.

This week we move from the first gospel, Matthew, to the second, Mark.  The plan is to read all four in a row.

Monday, June 17
Morning: Proverbs 20, Matthew 26
Evening: Deuteronomy 16

Tuesday, June 18
Morning: Proverbs 21, Matthew 27
Evening: Deuteronomy 17

Wednesday, June 19
Morning: Proverbs 22, Matthew 28
Evening: Deuteronomy 18

Thursday, June 20
Morning: Proverbs 23, Mark 1
Evening: Deuteronomy 19

Friday, June 21
Morning: Proverbs 24, Mark 2
Evening: Deuteronomy 20

Saturday, June 22
Morning: Proverbs 25, Mark 3-4
Evening: Deuteronomy 21

Sunday, June 23
Morning: Proverbs 26, Mark 5-6
Evening: Deuteronomy 22

Marlboro Man Needs the Gospel

Marlboro Man was a character used to advertise Marlboro cigarettes starting in 1954.  He became a cliché of a rugged man, often shown on horseback with a cowboy hat and some rope, confidently smoking a cigarette, and was portrayed by several different actors until 1999.  However, the origin of this famous ad campaign isn’t as well known.

Before the manly Marlboro Man manifested in 1954, Marlboro was sold as a feminine cigarette, with a red-colored filter at the tip.  Ads had phrases like “Ivory Tips Protect the Lips,” and touted that lipstick on the cigarette wouldn’t matter since it was red anyway.  But later, when the health risks of cigarette smoking came to light, Philip Morris & Co. wanted to sell Marlboro to men on the idea that filters made smoking “safer.”  However, given Marlboro’s feminine image – created through advertising – Philip Morris had to overcome that connotation, so the red tips were removed, and Marlboro Man was born as a way to sell Marlboro cigarettes to men concerned about lung cancer and other health risks.

Marlboro Man ad on a Warsaw, Poland building.

With hindsight, we know that filters don’t make smoking safer.  Ironically, and sadly, five different men who appeared in Marlboro advertisements died of smoking-related diseases, earning Marlboro cigarettes the nickname “cowboy killers.”[1]

Also with hindsight, we can see the massive power of advertising to shape our perceptions.  The Marlboro Man campaign is considered in the ad industry to be one of the best of all time, changing a “feminine” product into one of stereotypical masculinity almost overnight.  But the campaign also shows us that “There is a way that seems right to a man, but its end is the way to death”, as Proverbs 14:12 and 16:25 say.  In this case, it was very literal death in this world.

To make Philip Morris money, the ads declared that smoking was not a “way to death,” but that it was “right to a man” to be like the Marlboro Man.  It’s not entirely unlike the line “the greatest trick the Devil ever pulled was convincing the world he didn’t exist,” which was spoken by Kevin Spacey’s character in the 1995 movie, The Usual Suspects.  This line was a paraphrase of a line at least as old as the 1850’s.[2]

I recently heard a sermon where the pastor said, “the culture is trying to kill you,” and I don’t think it was an exaggeration.  Just as Marlboro ads first convinced people it was a feminine product, then turned on a dime to convince people it was a masculine product, without any real change to what was being sold, we’re all bombarded by dangerous messages every day, and many will only be seen in the broader culture as dangerous with the benefit of hindsight.  Smoking used to be considered normal.

I’m not writing this to condemn smokers, because we all have our bad habits, but to spotlight the importance of an eternal perspective.  Any culture is limited to the perspective of its leaders in that time and circumstance, and the pull of peer pressure is real.  Every culture in this world has “a way that seems right to a man, but its end is the way to death,” but also every culture needs the gospel more than it needs effective advertising campaigns.

Therefore, as the apostle Peter wrote in 1 Peter 3:8-9 – “Finally, all of you, have unity of mind, sympathy, brotherly love, a tender heart, and a humble mind.  Do not repay evil for evil or reviling for reviling, but on the contrary, bless, for to this you were called, that you may obtain a blessing.”

Marlboro Man needs the good news of the gospel, not condemnation.


[1] https://en.wikipedia.org/wiki/Marlboro_Man
[2] https://quoteinvestigator.com/2018/03/20/devil/

Bible in a Year: Week of June 10 – 15

Fellow travelers:

Below are the chapters to read this week if you’re following along in my Bible in a year schedule, divided into morning and evening readings.  Follow along any way you want: you can just do the evening reading, flip the morning and evening, or read it all.  Whatever works for you and your schedule!  It doesn’t have to be Bible in a Year for everyone.

Monday, June 10
Morning: Proverbs 13, Matthew 17
Evening: Deuteronomy 9

Tuesday, June 11
Morning: Proverbs 14, Matthew 18
Evening: Deuteronomy 10

Wednesday, June 12
Morning: Proverbs 15, Matthew 19
Evening: Deuteronomy 11

Thursday, June 13
Morning: Proverbs 16, Matthew 20
Evening: Deuteronomy 12

Friday, June 14
Morning: Proverbs 17, Matthew 21
Evening: Deuteronomy 13

Saturday, June 15
Morning: Proverbs 18, Matthew 22-23
Evening: Deuteronomy 14

Sunday, June 16
Morning: Proverbs 19, Matthew 24-25
Evening: Deuteronomy 15

The God Over All Government

We’d all like to live under a better government, but the only perfect, Godly government we’ll ever see is a monarchy under Jesus in heaven.  Until then, like it or not, we all have to live under imperfect governments.  We hope and pray for our government to be more Godly, more like the perfect government, and we should, as Paul wrote:

First of all, then, I urge that supplications, prayers, intercessions, and thanksgivings be made for all people, for kings and all who are in high positions, that we may lead a peaceful and quiet life, godly and dignified in every way.” – 1 Tim 2:1-2

In addition to praying, there are many ways we try to influence our government.  In a democracy, we can seek to do this: by voting, by contributing money to political candidates, by working on a candidate’s campaign, by donating to lobbying organizations, by convincing others to vote differently, etc.  God may lead different people to participate politically in any of these ways, not at all, or in other ways.

However, none of these actions will be effective unless God is behind them, and the outcome we seek is what He also wants.  Only He can decide what are the right actions for us to take, and only He can decide which outcomes are best for His people, who He seeks to make perfectly Godly by His own definition of the word.  His purposes are to purify His people for eternity, not to bring about a perfect government in this broken world.  His purposes may not be our purposes, and where our influence is limited, His is unlimited.  Proverbs 21:1 tells us:

The king’s heart is a stream of water in the hand of the LORD;
            he turns it wherever he will.”

Therefore, regardless of whether we think our government is Godly, our government is actually Godly in one way: that He is in charge behind the scenes regardless of how it looks to us.

There are a couple of verses in the book of Ezra that acknowledge this, but first just a little background.  Ezra was a priest and scribe who likely wrote the Old Testament book bearing his name, in addition to Nehemiah, 1 and 2 Chronicles, and possibly Psalm 119.  It is also thought that he helped compile the Old Testament canon (the list of which books do and don’t belong).

Ezra lived at the end of the Babylonian captivity of the nation of Judah, an exile that ended not because of the vigorous efforts of Judah to break free, but because God used foreign kings to free them, and later to pay for the rebuilding of the Temple in Jerusalem.

After returning to their own land, the people of Judah were thankful for King Cyrus and King Darius, but ultimately, they knew God was behind it, and they determined to worship only Him, not Cyrus, Darius, or any other gods or men.  Ezra 6:22 says:

And they kept the Feast of Unleavened Bread seven days with joy, for the LORD had made them joyful and had turned the heart of the king of Assyria to them, so that he aided them in the work of the house of God, the God of Israel.”

Ezra repeats the point in Ezra 7:27, referencing the principle from Proverbs 21:1 –

Blessed be the LORD, the God of our fathers, who put such a thing as this into the heart of the king, to beautify the house of the LORD that is in Jerusalem

Our government is always in God’s hands, and He can do whatever He wills with it.  Pray that He will use it to bless God’s people, but also praise Him for all the benefits we may have, even under a hostile government.  Remember that God was behind Israel’s defeat by the Assyrians and Judah’s by Babylon, not just the return from exile.  It is by worshipping only God, not particular people or forms of government, that God’s people find their joy and peace.

The king’s heart is a stream of water in the hand of the LORD;           
he turns it wherever he will.”

Bible in a Year: Week of June 3 – 9

Fellow travelers:

Below are the chapters to read this week if you’re following along in my Bible in a year schedule, divided into morning and evening readings.  Follow along any way you want: you can just do the evening reading, flip the morning and evening, or read it all.  Whatever works for you and your schedule!  It doesn’t have to be Bible in a Year for everyone.

Monday, June 3
Morning: Proverbs 6, Matthew 8
Evening: Deuteronomy 2

Tuesday, June 4
Morning: Proverbs 7, Matthew 9
Evening: Deuteronomy 3

Wednesday, June 5
Morning: Proverbs 8, Matthew 10
Evening: Deuteronomy 4

Thursday, June 6
Morning: Proverbs 9, Matthew 11
Evening: Deuteronomy 5

Friday, June 7
Morning: Proverbs 10, Matthew 12
Evening: Deuteronomy 6

Saturday, June 8
Morning: Proverbs 11, Matthew 13-14
Evening: Deuteronomy 7

Sunday, June 9
Morning: Proverbs 12, Matthew 15-16
Evening: Deuteronomy 8